Sir Alan Sugar quotes from The Apprentice

Sir Alan Sugar

Don't start telling me that you're just like me, because no one's like me, I'm unique.

Sir Alan Sugar

(to Tre Azam) Remember I told you last week never to underestimate me?

Sir Alan Sugar

Andy, nice enough fellow as you are, I don't believe that you had this thing under control. I think you could have solved the location problem, I think you could have solved the purchasing problem. Andy, you're fired!

Sir Alan Sugar

Ifti, I don't know if you've got a problem or something, but you are not transmitting confidence to me.

Sir Alan Sugar

Rory, you're a disaster. I'm sorry, an absolute, total disaster. I've given you the chance to explain yourself, and you haven't. I was told that you were bankrupt; there's no shame in that, been bankrupt twice. Well, here's the hat-trick... Rory, you're fired!

Sir Alan Sugar

I absolutely admire anybody like you have done...a mother under the circumstances which you were in, done your Open University stuff, got your MBA and this, that and the other. Love it, okay? Me? It don't mean jack shit, quite frankly. I'm not interested in these titles, okay?

Sir Alan Sugar

Is this a joke?! (during Paul's attempted explanation of his baked bean-tin stove)

Sir Alan Sugar

I sent you out on a mission to France, to sell quality British products. I gave you a list of organic farmers, of people who use tender love and care to create something special that they take a pride in. And I wanted you to take that product and say "This is what us British produce, this is not mass-produced tut..." and what you do, is you go and buy a breeze block-load of bloody cheddar cheese!

Sir Alan Sugar

Paul, I sent you to sell the best of British to France. You spent half the bloody day frying sausages on some stupid contraption that the Boy Scouts could have made, and worse than that, Paul, you went out and lost me money! You're a total shambles. You're fired!

Sir Alan Sugar

Adam, your luck has run out! You're Fired!

Sir Alan Sugar

(referencing Stealth's target customer, nicknamed "Jay") Katie, you asked me to think like Jay. While, I'm thinking like Jay, and Jay says your advert sucks. And Ghazal, Jay says you're fired.

Sir Alan Sugar

If she [Kristina] says "okay" one more time, I'm gonna hit something.

Sir Alan Sugar

In these past ten weeks, I've been relying upon Nick and Margaret to tell me what you people have been up to. Well, I didn't need to last night, because I saw it myself. And what I saw was the biggest load of tut that I have ever seen in my life.

Sir Alan Sugar

You were devastated when you got a B in your GCSE French. You're going to be even more devastated now, because you've got a big F. You're fired! (to Nicholas)

Sir Alan Sugar

(seeing Raef quiet as Alex and Nicholas argue) Well Raef, either talk up you know or...