Lord Sugar quotes from The Apprentice

I've read all your CV's and on paper you all look good, but so does fish and chips

It's sink or swim and as you've learnt by now, I don't do life-jackets.

I think you had your chance, you blew it. Dan, You're Fired!

(after Apollo's argument) This is like watching a bunch of bloody amateurs!

(to Joy) You're Fired!

You'll be more accustomed to this than me Shibby, after I say to you that after a thorough examination I have got some bad news for you.

Stuart, you're young I know. But this is not kindergarten!

I don't like your last outbursts...and I don't like what I've seen across the table here today. You've talked yourself out of this. If you'd shut up a while back, it may be someone else going. Paloma, you're fired.

[on Apollo's final product] This thing is the most horrible thing I've seen in the bathroom since Psycho.

(to Alex shortly before firing him) It is with regret that having given you the change and opportunity, Alex that I'm going to have to say to you, you're fired.

(after firing Christopher) I'm, sick and tired of looking at the pair of you. I don't want to see you in this boardroom again because it's getting untenable.

(After Stuart Baggs' "over the top" pony plea) There you are ladies, there's a gentleman that's put his plea forward. He's going to make me millions of millions of pounds in a business that he doesn't know what we're gonna be in yet, and that's a hard one to counter don't you think?

(to Stuart) The thing is, is that my four advisers looked at me in this boardroom earlier today. They said to me that... you're full of shit, basically. And, possibly, you have been, throughout the whole course of this process. And do you know what annoys me even more Stuart? What annoys me more, that if I've misunderstood you with your claims and everything else that you've said that you've done, and someone like Liz last week left the process, I feel even further sick.

(to Jamie before firing him) Jamie, I think you've come to the end of the road. I'm letting you go. Jamie, You're Fired.

(on the change of format) It's not going to be about having a six-figure salary job with me. It's going to be about you providing your own salary. I'm going to inject £250,000 into a business, your business. And, you're gonna run it.