[Annie meets with some marketing people, along with Stillwell and Ashley]
This is Seth and Evan from marketing.
They have some brilliant ideas on how to capitalize on all the buzz. Gentlemen?
SSeth
Okay. Now, small-town Iowa girl–unexpected child prodigy–is chosen for The Seven.
EEvan
Destiny knocks on the girl next door's door, and she answers, to fight for truth and justice side by side with her heroes.
SSeth
The Big Apple is rough, tumble. It's got worms. Muggers and rapists and thieves, oh, my! Dorothy is not in Kansas anymore!
EEvan
Or Iowa. Poor girl gets knocked around by something fierce. Kicked while she's down.
SSeth
So what does she do? Does she cry in her milk? Does she quit?
SSeth
She adapts! She transforms!
EEvan
Embraces her feminine strengths!
SSeth
Good-bye, Yellow Brick Road!
EEvan
And hello, Starlight!
[A fashion designer, Isadora, pulls back the fabric to show a new Starlight outfit, which is a skimpier version of her old one]
ASAnnie/Starlight
I can't wear that.
ASAnnie/Starlight
Seriously? It's just… It's not me.
IIsadora
I designed Homelander's suit. This isn't my first rodeo.
SSeth
You're wrong. It's totally you. It's bold, it's brave, it's feminist.
ASAnnie/Starlight
How is that feminist?
EEvan
It's empowering. It says you're confident in your own skin, and you're not afraid to show it.
SSeth
Most importantly, it tells the story. Of your transformation. Of what you're going through.
ASAnnie/Starlight
How exactly do you know what I'm going through, exactly? I'm sorry. I–I appreciate the effort. I really do, but I'm fine with my old outfit.
ASAnnie/Starlight
Excuse me?
Starlight, like I said before, this is a partnership. In a partnership, there is give and there is take.
ASAnnie/Starlight
It's my body. I have the right to choose how much of it I show.
That is true. You do. You just won't be doing it in The Seven, unless it is wrapped in that.
[Suspecting that Hughie may be falling in love with Annie, Butcher takes him to a superhuman survivors' support group to listen to people and their personal experiences with Supes]
SSeth
So I'm kind of a writer. I work in marketing. There's this one hero, who shall remain nameless, but has ice powers.
[snaps his fingers] Ice Princess.
SSeth
I'm… not allowed to say. Anyway, she took a liking to me. It was heady, man. Intoxicating. No one wants to fuck the writer. Needless to say, I fell for her big time.
[whispering to Hughie] What kind of knobber falls for a Supe?
SSeth
Anyway, we were being intimate when she climaxed and accidentally turned into ice. Just for a second, but I was, uh… still in there, at negative 346 degrees. Same temperature as liquid nitrogen. As you can imagine, um… [beat; looks down in shame] It snapped off.
[Everyone, except Butcher and Hughie, quietly gasps]
SSeth
The crazy thing is, I still miss her. It's like… that's the cost of a mortal like me for being with a god like her.
[whispering to Hughie] If a Supe done that when she was happy, imagine what one would do if she found out you'd been lyin' to her from the get-go?
LLydia
Excuse me. Do you have something you'd like to share?
No, no. Apologies. [to Seth] Please, do continue the ice capades.
LLydia
We don't make jokes or judgments here. Why don't you take the talking stick and tell us your story?
LLydia
You know, I've seen guys like you before.
Oh, I seriously doubt that.
LLydia
The smirk, the jokes–It's all a defense mechanism. But you don't have to do that here. This is a safe space.
I said I'm good. Time to move on.
LLydia
Go ahead, Seth. Give him the stick.
[Seth attempts to give Butcher the talking stick, but Butcher yanks it from him and threatens him with it]
You back off, or I'll shove this stick where your dick used to be. [to the rest of the support group] You're a bunch of pathetic Supe-worshipin' cunts. I bet you'd thank a Supe if they shat on your mum's best china! Did it ever occur to you that they split your spine… or broke your dick just for a laugh? Where's your fuckin' rage?! Your self-respect?! Sittin' here in your little share circle. Havin' a little whinge and a moan. Fuck lettin' go! You should be out there with a fuckin' chainsaw, goin' after them! Just a bunch of scared fuckin' rabbits.
[Butcher drops the talking stick and collects his jacket]
[to Hughie as he walks out] Supes are the same. Every fuckin' one of 'em.
Oh, he's, um... sorry. [follows Butcher out]
[The Vought marketing team pitches Ryan's new Supe identity]
EEvan
Small-town kid grows up on a Montana ranch with his mom. On the surface, he's an everyday all-American boy.
SSeth
But deep in his heart, he knows he's different, special. He's always asking himself, "Who am I?" Then one day, that question is answered when Homelander flies down from the sky and says, with tears in his eyes…
SSeth
…and says proudly, [Homelander mouths along with Seth and grins] "Son, it's time for you to take your place by my side".
EEvan
And for Ryan it feels surprising, yet inevitable. He always knew he was destined for greatness.
SSeth
Because he came from greatness!
[Seth unveils a poster of Ryan wearing a supersuit that looks identical to Homelander's with the Supe name, Homeboy]
Oooh! [chuckles and claps] Wow. [to Ryan] Oh, buddy, can you believe that? Wh–What do you think?
You guess? [chuckles] Uh… I think it looks amazing.
Oh, so amazing. Really marketable.
AAAlso Ashley
So marketable.
It blows, harder than Nancy Reagan on the MGM backlot.
I'm sorry, why are you here?
Vought got rid of most of the sidekicks after Gunpowder. The settlements exceeded profitability.
Yeah, but I don't think Ryan is gonna file an HR complaint against me. [laughs with the rest of the marketing team]
Ryan is the first natural-born superhero, and his brand needs to reflect that. He's not one of Vought's lab rat freaks. He was chosen by fate, God, whatever… to be the one who saves the world.
Yes. But let's not forget why he is special, shall we? He's my son. Chosen by God, sure, but uh… made by me.
The chosen one narrative only works if he stands alone. Harry Potter, Neo, Luke Skywalker. Hollywood's trained people to fall in love with white boy lone saviors. So, America will want to fall in love with Ryan.
[Sage hands Ryan her iPad, which shows a crime itinerary document]
It's a crime itinerary. Your first save. Congratulations, son. [whispering to Sage] I'm not on the call sheet.
You wanted a kingdom for your son. I'm helping you get it.
[beat] Excellent. Just as we discussed. Feel free to move forward.
Thanks. [pulls out cell phone; to Homelander] Ah, if you don't mind? [takes a quick selfie with Homelander; to Ashley] I'm here because Homelander wants me here. Because he trusts me.