(in the second occasion where both teams lose) Normally, in this task, I make the decision as to which one of those were the best...Well I'll tell you what: I am not putting my name to either of those advertising campaigns. They're useless! Both totally, absolutely useless! I feel so angry that not one of you geniuses came through and ran this thing properly. Never mind Mad Men, more like Demented Dimwits.
Lord Sugar
The Apprentice · 659 quotes
Most-quoted character in The Apprentice: in 102 of its 659 quotes
Lines by Lord Sugar 102
I mean, second week...my favorite task... I...(he stammers) I mean, I'm just lost for words really.
One of you will be fired. Or...
(he points to hanging mannequins)
Hung out to dry, like those mannequins up there.
Oliver, your best hope for 250 grand is to buy yourself a scratchcard.
We've got Brexit. But in this process, I'm the one who decides who's going to remain and who's going to leave.
Tell me about this themed well, then. Who drew that?
Ross Fretten: That was the designer but that was in about 90 seconds...
Lord Sugar: Did you run out of time then?
Ross Fretten: I'm trying to actually explain. Not to be rude, but uninterrupted would be really helpful just so I can get something across...
(Pondering) I've got to say... I'm a gambler, and I've always been a gambler in business... This particular year (short pause; intense music) I'm gonna double my investment and I'm going to start a business with both of you! (Both James White and Sarah Lynn are so relived at the announcement)
Sarah Lynn: (jovially) Thank you.
James White: I won't let you down, Lord Sugar, it means the world to me. (Lord Sugar watches as his two new business partners James and Sarah embrace each other.)
Lord Sugar: You have done tremendously well... I will see you both shortly... Off you go!
Both James White and Sarah Lynn: Thank you (they both exit).
I'm after workers, not shirkers. Winners, not wingers.
Now, in last year's boardroom, I surprised everyone by investing in two winners, so this year expect the unexpected.
Just to make this clear, make me money and don't piss me off.
(after hearing the results that results in a third loss as project manager for Bradley Johnson) Bradley, three times project manager, three times you've tried to change the product right in front of the customer while you're pitching. I've told you before: I don't ever want to see you back in this boardroom again; and I tell you what: I'm never going to see you back in this boardroom again.
(as part of one of the fastest firings and final boardrooms ever) Nadia - we can't find any other reason for the failure of this task other than your decision that you made for bangers and mash. The amount of money paid for sausages, £500 odds worth, really killed this task - so Nadia, you've left me nowhere to go, unfortunately. You're Fired!
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