[A norteño band has written a song about "Heisenberg"]
The city's called Duke,
The state's called New Mexico.
Among the gangsters,
The gringo's fame is inflated
'Cause of the new drug they created.
They say the color is blue
And the quality pure.
The potent drug's runnin'
Through the city,
And no one could stop it
If they wanted to.
The cartel's runnin' hot because
They weren't getting respect.
Talkin' 'bout some "Heisenberg"
Who owns the market now.
No one knows the man since
They've never seen his face.
The cartel's 'bout respect
And they ain't forgiving.
But that homie's dead,
He just doesn't know it yet.
Heisenberg's fame has got
Down to Michoacan.
From way far away
They want to taste that meth.
That blue stuff crossed the border,
Now New Mexico's livin' up to its name.
Looks just like Mexico
In all the drugs it's hiding.
Except there's a gringo boss
And he's known as "Heisenberg".
The cartel's runnin' hot because
They weren't getting respect,
Talkin' 'bout some "Heisenberg"
Who owns the market now.
No one knows the man since
They've never seen his face.
The fury of the cartel
Ain't no one escaped it yet.
But that homie's dead,
He just doesn't know it yet.
What are you talking about?
Apparently, it's all over town. Somebody crossed you, you got angry you crushed their skull with an ATM machine.
That's not how it happened.
Who cares as long as it's our competitors who believe it and not the police? Oh, my... No, don't you see how great this is? Look, you–You are a—Jesse, look at me, you are a blow fish.
A blow fish, think about it. Small in stature, not swift, not cunning, easy prey for predators. But the blow fish has a secret weapon, doesn't he? Doesn't he? What does the blow fish do, Jesse? What does the blow fish do?
I don't even know what...
The blow fish puffs up, okay? The blow fish puffs himself up four, five times larger than normal, but why? Why does he do that? Because it makes him intimidating, that's why. Intimidating so that the other scarier fish are scared off and that's you. You are a blow fish. Don't you see? It's just all–all an illusion. It's nothing but air. Now, who messes with the blow fish, Jesse?
[The DEA finds Tortuga's severed head on a turtle with the words "Hola DEA" written on it. Hank staggers back to the truck, feeling sick]
VVanco
Schrader, where you going?
E... Evidence bag... Bag...
[The other DEA agents laugh]
VVanco
What's the matter, Schrader? You act like you've never seen a severed human head on a tortoise before!
[Four DEA agents gather around the turtle]
[A hidden bomb inside the turtle explodes, blowing away three agents and blowing off Vanco's leg]
The game has changed, yo. This is our city, alright? All of it. The whole damn place. Our territory. We're staking our claim. Yo, we sell when we want, where we want. We're gonna be kings, understand? Well, I'm gonna be king and you guys will be, like, princes or dukes or something.
But first things first: We gotta get more dealers, y'know, foot soldiers, alright? Now they'll be working for you, you're working for me, and I'm working for you. You follow me? Layered, like nachos. Exponential growth. That's success, with a capital S.
Straight up, straight up.
[Everybody puts their hands in. Jesse leaves, heads outside and gets into Walter's car]
Well, we're set. Boys are ready. Gonna make some mad cheddar, yo. [pause; Walter looks at Jesse] Cheddar, Mr. White. Fat stacks. Dead Presidents. Cash money. We're gonna own this city.
We're not charging enough.
Corner the market, then raise the price. Simple economics.