What if the announcement is...there's no big announcement.
Oh, for goodness...
No, no, wait. Right? We say, "The Department of Social Affairs has been doing amazing work, bread-and-butter work, belt-and-braces work, the kind of work that you people aren't interested in 'cos it's not shiny, shiny, media-friendly stuff. You are so obsessed with how things play in the media, you sickos, that every time we try and do, you know, just carry on with our day, you don't show up. So we have to call a big, you know, thing like this."
On target, under budget.
Coalface politics.
Absolutely. Yes, I like that.
Not wasting resources.
Good. Let's do that.
Let's go for that.
We trick them. We trick them. Tinselly thing and they come along and then we say, "Ah-ha, that's what we've been doing, we've been doing our fucking jobs!" [beat] Yes, they never print that stuff, do they?
Yeah, yeah, and you've come all this way, we've got you two hours out of London to come and cover this.
You mugs! You mugs!
But you know what? You've got a bigger story here than you have chasing your tinsel.
Yeah, which is you live in a country which is properly -- There's not many countries can say that.
And we've probably got 10,000,000 we can throw at it.
Yes. That's good, that, because it sounds like a lot, doesn't it?
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