Narrator, Emily and others in “Better Breakfasts, U.S.A.”

Every television show begins with a title. Often, it's a card on an easel.

Whoa! Don't give away all the secrets!

... in the studio well before airtime, and each area is set up for the camera so that the program can proceed smoothly.

[during a shot of five cards on screen] They are beige to show off on your glorious color TV.

... in this table of grain samples, since our Better Breakfast story begins with cereal grains.

And ends with malt liquor.