Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash – if they have a sentimental bond with the product. My first job I was in house at a fur company, with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is “new.” It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. Sweetheart. [starts slide show featuring photos of Draper's family.] Teddy told me that in Greek, nostalgia literally means the pain from an old wound. It's a twinge in your heart, far more powerful than memory alone. This device isn't a space ship, it's a time machine. It goes backwards, forwards. It takes us to a place where we ache to go again. It's not called a wheel, it's called a carousel. It lets us travel the way a child travels. Round and a round, and back home again. To a place where we know we are loved.
S1 E13The Wheel
S2 E1For Those Who Think Young
So, Mr. Draper, you haven't had a physical in quite some time.
Yeah. I eat a lot of apples.
[about Arthur] We talk about you, and how Gertie has a crush on you.
She's a sadist. I'll see you Saturday?
[Betty gets into the car in her dirty riding boots.]
Don't you hate getting manure in that?
Little children. What's the difference?
[on being told to hire young people] So what am I supposed to do, dangle a Pepsi out the window and see if I can hook a stroller?
I'm gonna ask you a question that was always asked of me when I was on job interviews.
That is divine, man.
Have you ever been fired?
Sex sells.
Says who? Just so you know, the people who talk that way think that monkeys can do this. They take all this monkey crap and stick it in a briefcase, completely unaware that their success depends on something more than shoeshine. You are the product. You feeling something. That's what sells. Not them. Not sex. They can't do what we do and they hate us for it.
S2 E2Flight 1
Hey Brooklyn, come home with me!
Nuh-uh.
Why not? I live alone.
Why should I?
Because I like you and we're having a good time and I'm a good kisser and you know you want to.
Eugene, I'm in the persuasion business, and frankly I'm disappointed by your presentation.
S2 E3The Benefactor
The window for this apology is closing. It needs to happen before the appetizers or they will leave.
Really? Because I was thinking about that. So I took a look at Jimmy's contract, well, me and a lawyer, and I realized Jimmy doesn't have to apologize at all. In fact, they're going to have to pay him even if they fire him. Especially because "her feelings" isn't a very good reason.
So what is this all about?
I think an apology, and a public one like this one has to be worth $25,000. And I want it in the paper. Say it's a bonus.
[Don pulls Bobbie back by her hair, pushes up against her and puts his hand up her skirt]
Believe me, I will ruin him. Do what I say.
I like being bad and then going home and being good.
S2 E4Three Sundays
[sitting in front of Joan, coloring] You've got big ones. My mommy has big ones. When I grow up, I'm gonna have big ones too.
[on why he won't punish his son with violence] He's a little kid. My father beat the hell out of me, and all it did was make me fantasize about the day I could murder him. And I wasn't half as good as Bobby.
S2 E5The New Girl
[to Peggy] This is America; pick a job and become the person who does it.
[Peggy in the hospital]
What's wrong with you?
I don't know.
What do they want you to do?
I don't know.
Yes you do. Do it. Do whatever they say. [leans in and whispers] Peggy, listen to me, get out of here and move forward. This never happened. It will shock you how much it never happened.
[to Don] You'll have to believe me that I'll forget this. I don't want you treating me badly because I remind you of it.
[to Peggy] You're never gonna get that corner office until you start treating Don as an equal. And no one will tell you this, but you can't be a man. Don't even try. Be a woman. Powerful business when done correctly. Do you understand what I'm saying, dear?
These quotes come from Wikiquote's Mad Men pages and are available under the Creative Commons Attribution-ShareAlike License.