[The Kettlemans offers Jimmy a bribe to avoid talking about their embezzled money]
BBetsy
Please, just don't tell anyone about the money.
CCraig
We won't tell anyone.
CCraig
Please? Didn't you say that you wanted to help us?
BBetsy
Just pretend you never saw the money. How hard is that? Take it. Take it.
I c—I can't take a bribe... but you know what? I can take a retainer.
Yeah, for my services... as your lawyer?
CCraig
You're not our lawyer.
Well, not yet. Look, I know HHM is shiny and it's slick and it's chock-full of lawyers, and compared to them I'm like a kiddie lemonade stand trying to compete with Walmart, but here's the thing: what are you gonna get from me that you're not gonna get from those other guys? Passion. Commitment. Ask yourself this: who found you? I don't see Howard Hamlin ruining his $300 Gucci loafers out here. If you're with me, you're my number one client—morning, noon or night. You call me, I'm there. I would be singularly devoted to you.
[The Kettlemans shake their heads]
BBetsy
I'm sorry. You're just...
BBetsy
You're the kind of lawyer guilty people hire.
[Nacho has been released now that he's been cleared of involvement in the Kettlemans' camping trip]
Well... I believe I did more than what you asked of me, so, uh, that would make us square, yes? Great. You need a ride?
Camping? You expect me to believe that shit?
Yeah, I know it. The things people do, huh?
They decide to go camping right after I run my little offer by you?
Could be argued that all of life is one great coincidence.
Somebody told those people to, um, go camping. Somebody warned them.
They’re very woodsy. And between you and me, they’re pretty rash when it comes to the decision-making. I mean, they're not really the plan-ahead types.
Yeah, I'd cut the cute attitude right about now if I were you. You ratted on me. There will be consequences.
Hey, if somebody warned the Kettlemans, it was probably somebody who was worried about those kids.
You know how much trouble you caused me?
You didn't need any help getting caught, okay? The neighbor ID'd you. You were sloppy. Any trouble you might have... that's on you. Not to mention the blood in your van. Here's a thought... Ajax, Formula 409! You have no idea the tap dance I had to give those cops to get you out of here. You gave them probable cause out the wazoo. Now, and whoever that somebody is who may have warned the Kettlemans got them out of there before you did anything even more stupid. You should be thanking this good samaritan. Because whoever he is, he did you a favor.
[During a salon visit, Kim hands Jimmy a cease-and-desist from HHM due to his billboard]
Well, his head didn't actually explode, but y'know, pretty damn pissed. Like, "this won't end well for you" pissed.
Do you? I mean, what the hell is with that billboard? I know you have a problem with Hamlin, but I–I just don't get your angle here. Aren't you trying to build your own law practice? Instead, you're spending God knows how much money turning yourself into a little Hamlin clone. I mean, why are you making this personal?
It is so personal. It is completely and totally personal.
No, no, no, it's not, nope.
Yes! Yes, it—Stop trying to pretend.
I can advertise, can't I? What, do I have to clear everything past the great Howard?
Yes, you can advertise, Jimmy. All you want. That billboard is not advertising, that is a declaration of war.
It's right at Hamlin's exit! You know he drives by it everyday!
It's business. I'm building a brand.
You're ripping off a brand. There is nothing original in that ad. It certainly doesn't represent Jimmy McGill.
Hey. Alright, now he fired the first shot. Okay? Trying to keep me from using my name? My own name, Kim?
I get that... but this? You're better that this.
I'm better than this?! I'M BE—?
Well, you're better than that schmuck, Hamlin!
You could work anywhere! You could be somewhere they appreciate you. You know? Where they see how valuable you are. Where, I dunno, maybe they care about you?! [pause] Forget it, okay? If Hamlin wants to come after me, he knows where I am. I'll be ready, guns blazing.
[Jimmy and Howard are appearing before a judge, due to Jimmy erecting a billboard that deliberately imitates HHM's logo and branding]
Your Honor, I'm a humble solo practitioner, merely trying to ply my trade in an aggressive and evolving marketplace.
As I've argued repeatedly, this is trademark infringement. Mr. McGill's new logo is an absolute copy of ours.
I think it falls firmly under fair use.
Fair use? You're clearly profiting, so fair use doesn't apply.
It—There are only so many fonts out there. Does Mr. Hamlin outright own them all?
No, but we've been using this particular font for 12 years now, and it, in concert with our tri-rectangle graphic and Hamlindigo Blue, constitutes a trademarked brand identifier.
Whoa, whoa. Back up. Hamlindigo Blue?
Yes. That is our trademarked name.
Holy crap. You seriously named a color "Hamlindigo"? That is... yikes.
"Yikes"? From the man dressed exactly like me. Your Honor, I feel like I'm in the mirror routine with Groucho Marx, like we should be standing, waving our arms at each other.
In addition, the name McGill appears in both logos, which, I believe, Mr. McGill is hoping to further confuse potential clients.
So I can't advertise under my own name now? I'm to be penalized 'cause I happen to share a name with one of HHM's partners? You can't take my name from me.
JJudge
The name is not the problem here, Mr. McGill.
Uh, Mr. Hamlin certainly seems to think so. I mean, he wants me to change my name 'cause he claims that-that—what—it's some kind of threat to his business? Your Honor, this is restraint of trade, okay? Whatever happened to the free market, huh? No, Hamlin here wants you to tell—
JJudge
Okay, okay, I've... Enough. Mr. McGill, I've heard enough. Alright, yes, you are within your rights to advertise using your own name. However, in my estimation, the billboard clearly and intentionally duplicates elements of the Hamlin, Hamlin & McGill logo. You're actively copying their established brand for your own gain. I don't see any other reasonable explanation.
JJudge
Jimmy, Jimmy. Wise up. The billboard must come down within 48 hours.
I don't see the Journal here.
[pulls up the Wall Street Journal] Here you go.
No, the Albuquerque Journal. It's not here.
Oh, yeah. I didn't see it outside.
It wasn't out there? It's always out there.
I didn't see it. Maybe they forgot to deliver it, maybe some kids grabbed it.
[sarcastically] Because if there's one thing kids love, it's local print journalism.
I don't know what to tell ya, you got a ton of reading material here. Look, hey, Financial Times. I know Albuquerque is a hub of global intrigue, but you think that'll tide you over?
