[on the Lexus RX300 ad slogan "It Changes Everything"]
I don't want to go home tonight and find my front door's moved, and that all my children are badgers and that I'm married to Frank Bruno! I don't want it to change everything.
And this'd be a gardening program and we shouldn't be talking about that anyway.
Well, exactly! And do you know, the thing is, that - you know those advertising standard authorities? They always say you've got to be, what are they, truthful... ?
Hang on, it's: [ticking them off on his fingers] Decent, honest, legal, truthful.
So that advert must be true.
That would be great! You could buy the Lexus, and then you'd wake up the next day and it would've changed into a Jaguar! With a bit of luck.
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