Daniel, what is your opinion about who is responsible for the failure of this task?
Daniel Lassman: I don't want to dig anyone out but it has to be Steven.
(stunned look from Lord Sugar)
Lord Sugar: It does?!
All S1
S1 E15Unfinished Business
FAFelipe Alviar-Baquero
We had a team that Chiles was managing which had a very disruptive character.
Lord Sugar: Who was that?
Felipe Alviar-Baquero: Steven.
Lord Sugar: You're saying that Steven was disruptive and that's one of the reasons for the failure of the task?
Felipe Alviar-Baquero: I believe that it is the main reason...
Lord Sugar: The main reason?!
LBLindsay Booth
Was that your sale?
Sarah Dales: That was my sale.
Lindsay Booth: Right, then you can help with coffees then.
Sarah Dales: No. because I'm project manager I'm afraid. I'm actually managing this whole task.
RGRobert Goodwin
We agreed as a team to create gourmet hot-dogs that are exciting, creative and very Shoreditch.
Lord Sugar: I'm not interested in all this Shoreditch, Yuppy, arty-farty bollocks!
(After hearing Steven's reasons for the failure of the task) Alright, I don't want to hear the rest of the Magna Carta.
(to the initial candidates) This year, I'm going to start things off a bit differently.
(Lord Sugar picks up the phone and calls his receptionist)
Can you send the other candidates in, please?
(Shocked look from Roisin. The boardroom doors open and four more candidates, Sarah, Pamela, Scott and Sanjay join the other candidates)
[To Team Summit on their product] I think even the shoplifters would bring it back.
SMScott McCulloch
Dan's shouting at me, James is shouting at me, You're shouting at me, You're shouting at me. What do you want me to do?
(to the camera after Robert's refusal to step up as project manager) You need to be a very brave man to actually ignore pretty firm instructions from Lord Sugar. But my word! Robert shirked that within seconds!
(immediately after Team Summit's loss has been announced) I've got the feeling that there's going to be a lot of finger-pointing at one particular individual, Robert, for not taking up the project manager's position. It'd be an easy way out, for everybody to be saying "Robert this, Robert that," so I'm going to make this much easier for everyone. Robert, I don't like people who bottle out. So Robert, You're Fired!
Robert Goodwin: Thank you Lord Sugar.
(Robert gets up and leaves and sits in reception)
Lord Sugar: You will go off now and you will have a chat among yourselves. Come back in here and we will discuss what's gone wrong on this particular task. And at least another one of you will be fired. Off you go.
(The rest of the mean leave the boardroom and say goodbye to Robert.)
Lord Sugar: I'm not even gonna mess about. This kind of deadwood is out, as soon as possible.
Scott, who are you going to bring back into this boardroom?
Scott McCulloch: It's quite an even split I would say, (confused look from Lord Sugar) I had a good idea with regards to my industry, my skill set and I wanted to understand...
Lord Sugar: Yeah, I'm not hearing any names here...
Karren Brady: Scott, if you spent less time covering your arse and more time answering questions, we might get some names for Lord Sugar!
Scott McCulloch: I'm gonna bring back in Daniel and Solomon.
(Daniel scoffs Scott's choice)
Lord Sugar: Daniel and Solomon.
Daniel Lassman: 'Cause James just said it.
Lord Sugar: The rest of you, need to take a good long look at yourselves because at the moment you are a total shambles! A complete and utter shambles!
Daniel, one of your day jobs is pub quizzes so here's a question. What's the point of a pitch meeting? Answer: To get orders.
[after watching Summit's video]I suppose you guys think that's funny. James, when you sent in your CV, you said you got no qualifications? You got your first qualification because you come across as a grade-A pillock
(To Sarah on her credentials as a hypnotherapist) ...Erectile dysfunction...Don't look her in the eyes, Nick.
(The phone rings at the candidates house)
Mark Wright: Hello?
(Mark answers the phone whilst the other candidates crowd round him, he beckons two or three of the candidates to be quiet)
Hi, Lord Sugar.
(Shocked looks from the candidates)
Lord Sugar: (over the phone) This is just to remind you that you may waiting for some of your colleagues to come back from the boardroom. Well, they're not coming back. I've let all three of them go today.
(shocked look from Sanjay whilst everyone else looks stunned)
I've been telling you all along that I'm not gonna put up with any dead wood in this process, and today demonstrates that quite clearly. Okay?
These quotes come from Wikiquote's The Apprentice pages and are available under the Creative Commons Attribution-ShareAlike License.