Media, Wednesday and others in “Unfinished Business”

Media

Wouldn't you like an upgrade? A brand new, lemon-scented you?

Oh I'm a fine me. I just keep getting better every year.

Of course you are, and that is the you that deserves to be seen incorporated. Everyone in the world gets their place.

With you?

That's why they call me Mr. World.

And if they disagree?

I get it. I do. [chuckling] You're an individualist. Rugged individualism. It simply doesn't work anymore. Brands. Sure. A useful heuristic. But ultimately, everything is all systems interlaced, a single product manufactured by a single company for a single global market. Spicy, medium, or chunky. They get a choice, of course. Of course! But they are buying salsa.