I sent you out on a mission to France, to sell quality British products. I gave you a list of organic farmers, of people who use tender love and care to create something special that they take a pride in. And I wanted you to take that product and say "This is what us British produce, this is not mass-produced tut..." and what you do, is you go and buy a breeze block-load of bloody cheddar cheese!
All S1
S1 E15Unfinished Business
Paul, I sent you to sell the best of British to France. You spent half the bloody day frying sausages on some stupid contraption that the Boy Scouts could have made, and worse than that, Paul, you went out and lost me money! You're a total shambles. You're fired!
(Paul and Adam are sat in a car and Paul is showing how to make a makeshift stove to Adam)
Paul Callaghan:(holding a baked bean can) You open that end, you empty out the beans and maybe eat them for your lunch.
Adam Hosker: Yeah.
(Paul brings out a can of lighter fuel and continues demonstrating)
Paul Callaghan: You then open the top of this, make sure you've got a few vent holes in the top and in the bottom which you need to stab through. Open the top of that, set that alight, stick that in there, and put your frying pan on top to cook your sausages.
Adam Hosker: Yep, Perfect.
Adam, what's Katie doing here?
AHAdam Hosker
Katie didn't give me the extra effort that we needed. I felt if we had more effort and more commitment, we could have won.
So you're saying lack of effort, then?
AHAdam Hosker
I-
I could not have put more effort into yesterday! I fragged myself to the bone yesterday to try and make this thing work. Your reasons for bringing me in here just do not stack up. One, on a personal level; two, on a business level. Sir Alan says he does not know about my personal stuff. He knows about it, because you talked about it and Kristina talked about it. Fine, been there! But if you want to go personal, I'll go personal. I'd very much strongly advise you not to take this down a personal route. At a business level, you have one speed setting, and that setting is slow slow slow! Someone put the wrong speed dial in when they created you, sweetie, which is why when the phone rings, I always drop, because I know that phone call will take forever, to tell me something either I already know, or I could get done quicker myself. So you know what? You're just barking up the wrong tree!
I wouldn't expect a Christmas Card from her this year, Adam.
(after hearing Adam's claim about Nigella Seeds) Absolutely not!
Sir Alan Sugar: Katie, Katie. Let the man talk.
Katie Hopkins: It'll take a long time though, Sir Alan.
Sir Alan Sugar: Well, it don't matter me. I've got time.
Adam, your luck has run out! You're Fired!
If you give me the opportunity to win again, I'll win again.
(referencing Stealth's target customer, nicknamed "Jay") Katie, you asked me to think like Jay. While, I'm thinking like Jay, and Jay says your advert sucks. And Ghazal, Jay says you're fired.
If she [Kristina] says "okay" one more time, I'm gonna hit something.
Kristina Grimes: (on TV) Okay! Now here we have...
(Sir Alan laughs and shakes his head)
SASimon Ambrose
(while unwittingly appearing to be masturbating) If you're a young child you can do this, if you're an adult you can have fun!
(during Simon's trampoline demonstration)
Producer: Honestly guys, at this moment in time, we're dying.
Tre Azam: Is that really bad?
Naomi Lay: Yeah...
In these past ten weeks, I've been relying upon Nick and Margaret to tell me what you people have been up to. Well, I didn't need to last night, because I saw it myself. And what I saw was the biggest load of tut that I have ever seen in my life.
You may not be aware of this...*coughs* Alan, but Tre runs a global corporation from his bedroom.
Sir Alan Sugar: *in disbelief* He does what?
Paul Kemsley: Apparently, he's got 15 offices around the world...some of which may also be bedrooms.
The spoken word is my tool.
JMJennifer Maguire
As a salesperson, I would rate myself as probably the best in Europe.
These quotes come from Wikiquote's The Apprentice pages and are available under the Creative Commons Attribution-ShareAlike License.