Sir Roderick Glossop and Bertie Wooster in “Bridegroom Wanted”

The Glossop method is based on the patient being given an excess of whatever it is he most desires — as it may be alcohol or the companionship of the opposite sex or, as in Lord Bittlesham's case, food. The patient will eventually revolt at the sheer immoderation of it and voluntarily deny himself.

Ah, sort of get it out of his system.

Precisely.

Is it successful?

It's theoretically impeccable, Bertie, and extremely popular.

Yes, yes, I should think it would be.