The fundamental flaw here is that the selling approach was wrong, in the sense that you're not selling double glazing.
Michael Sophocles: I didn't sell it like a hard-sell double glazing.
Nick Hewer: Really?
Sara Dhada: We tried our absolute best to sell those cakes, it was really difficult. The first questions, we were asking, "Are you getting married, who are you getting married to? Really interested in their wedding. It is new, it's all edible..."
[Sir Alan winces; Nick and Margaret look at Sara disapprovingly]
Sara Dhada: "...You can do this to it, you can do that to it, you can have different colours put in it, it'll be like a wow factor at your wedding." We explained all these points, and it was so difficult to...
Sir Alan Sugar: Listen, I'll tell you what. If I had been one of the recipients of your sales pitch, if it's anything like what you're doing now, I would have gotten hold of your head and pushed it in the bloody cake!
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