Richard Smith-Jones, Sanjay and others in “Unfinished Business”

OK, how would you advertise?

Richard, I don't use that word.

Advertise?

Yes, that is not what we do here.

You don't do advertising?

Richard, people are tired of ads in all their forms. They don't believe anything we say and it doesn't work. We at Frog Hammer ask ourselves very simple things. Is it wondrous? Does it move you? Is it culturally authentic? We believe that people are sick of being lied to. If you use truth, you can sell people anything. If you want people to react, to feel, to buy, tell them the truth! The truth is the new lie.

Fuck it. You're hired.