Lord Bravery and Bill in “Unfinished Business”

Look, what don't you understand?

Any of it.

Listen, it's really quite simple. I take Lord Bravery. She becomes "Helen's Bake Shop", "Helen's Butcher Shop" becomes "Rudy's Butcher Shop", because "Rudy's Hardware And Twine" changes to "Hank's Hardware And Twine" and "Hank's Tires" becomes "Terry's Tires" and if "Terry's Intimate Apparel" changes to "Wendy's Intimate Apparel" requiring Wendy's to change to Johnny's, Johnny's to Ellen's, Ellen's to Frank's, Frank's becomes Enrique's and Enrique's becomes Bill's, which means all you have to do is change your name from "Bill's World Of Paint" to something else!

But I don't want to!

Why?!

Cos' my name's Bill.