Max and Caroline in “Unfinished Business”

Max

[seeing the line for cronuts] All this is for a croissant and a doughnut? Those things already existed! Where was all the fanfare when I combined the sleeping pill with the morning-after pill and called it the "sleep-through-the-morning-after" pill?

Caroline

How did these things get so popular?

Max

There's no science to this trend stuff. It's all decided by one bitchy gay guy typing in his room, making it all up.

Caroline

Well, then we have to do some trend research. We've got to figure out how to make Max's Homemade Cupcakes the next cronuts.

Max

I hate all these stupid trends—cleanses, cronuts, condoms...