Jolene, Ryan and others in “Unfinished Business”

Are you saying our biggest client is asking us to sell something that is undrinkable?

Yeah, we're in advertising. That's what we do. Dax?

Globally, three groups testing semi-positively in taste tests... Uh, Siberians, the Dalit caste of India, and the American hobo.

[Sighs] You mean... literal homeless people.

Well, general indigents.

[Grunts] These were all taken on the South Side. Homeless people, hookers, transients.

Bachman's not going to turn a profit selling to those people.

No, no, no. But- but if we use them as influencers, we can crack the Millennial market wide open. They identify as poor or as victims of a society that doesn't care about them.

Thing is, they're not poor. They just don't have the money they think they're entitled to, and we think we can capitalize on their complete lack of perspective.

They're self-proclaimed hobos. We're simply offering them the chance to prove it.

[Chuckles] "Hobo Loco"?

Bachman Alcohol re-branded as the nectar of the bona fide hobo.

I don't hate it.

We need to build our campaign around the search of a spokesperson. No advertisements, no media bias, just Millennial word of mouth. Authenticity is key. The "hoboiest" of all hobos... [Changes slide to a shadow figure with a red question mark] the Hobo Loco Man.

"Hobo Loco Man".