Don Draper and Client in “The Gypsy and the Hobo”

The product is good. It's high quality. Dogs love it, but the name is poisoned.

That name got us where we are. Do you think that was just luck?

I'm not saying a new name is easy to find. And we will give you a lot of options. But it's a label on a can. And it will be true because it will promise the quality of the product that's inside.