[Peggy and Don are brainstorming an ad strategy]
Moms love Burger Chef because it's the answer to a crisis. What if mom's coming home from work?
[skeptically] What's her profession?
You are surrounded by all kinds of mothers who work, Don.
It's too sad for an ad.
Fine. She burned the roast, she dented the fender...
Keep going.
She backed over the dog, little Katie's pregnant, Bobby got drafted, but there's still a burger and fries on the table.
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