Gaila, Hagath and others in “Business as Usual”

[nostalgic] I'll never forget how many people told us we were making a mistake. "Sell weapons to the Bajorans?"

"What chance do they have?", they said. "Invest in a winner, sell to the Cardassians."

Quark

But why? They couldn't have had any money...

My dear Quark, not every deal is about making money. Sometimes, you have to look at the big picture. And, at times, gaining a friend is more important than making profit.

I admit, it's not the Ferengi way, but it's good business nonetheless.

I knew eventually the Cardassians were going to lose, and do you know why?

Quark

Because they were overly confident?

Exactly! They underestimated the Bajoran thirst for freedom, I didn't.