[Kim talks Jimmy out of offering a discount for Saul Goodman's services]
What I’m thinking is… See, I got almost a full pallet of cell phones left, so why not run a promotion? I’ll make a real event out of it. I’ll give it away, okay? And for added sweetener, limited time only… non-violent felonies, fifty percent off. It’s like, uh… commit four felonies, you get the fifth one free. And there will be friends and family, too, so you can share ‘em around.
Really?
Yeah. I mean, it’s just to get people in the door. Once they’re hooked, I will upsell them.
Doesn’t that sound like you’re encouraging these people to commit crimes?
They don’t need encouragement. Believe me. One scoop or two?
One.
[starts serving ice cream bowls] Kim, you don’t know these assholes like I do. Rain or shine, these morons will be out there doing stupid shit and getting arrested for it. Little discount won’t make a bit of difference. You want sprinkles? ‘Cause I’m having sprinkles.
Uh, sure. I’m just wondering how this reflects on you.
[sighs] You know what? When you’re right, you’re right. What am I doing cutting prices? Discount is a desperation move. [pause] See? This is why this works; I go too far, and you pull me back.
Don't you think you're selling yourself short? You worked...so hard to get your license back.
We worked.
"We worked?" So why be...W–Why this?
Heh, it's perfect! They already know me, I know them, what's not to love? [pause] Kim, I can't go back to being Jimmy McGill. [sighs] Jimmy McGill the lawyer is always going to be Chuck McGill's loser brother. I'm done with that. That name is burned. This is a fresh start! This is how I move forward, and... I like it!
[pause] Sorry, I–I just can't see it.
It's okay. You will.
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