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S1 E15

Better Call Saul · Season 1, Episode 15

Jimmy [in ad], Jimmy and others in “Unfinished Business”

[Jimmy plays a videotape of his first commercial using the Saul Goodman moniker]

JIJimmy [in ad]

What's that I see? Albuquerque's next TV star? It's you, small business owner! Struggling to make it in today's fast-paced economy? Thought television advertising was too expensive for you? Well you better think again! You can't afford not to be on TV! Look at you, you're a triple threat: great services, great products, and most of all, that face! You're a star! Wrap it all up in your natural charisma, and bam—you belong on TV! Better watch out for autograph hounds and paparazzi! And it gets better! I can have you on the air tomorrow! Yeah, you heard me right! Tomorrow! Better get ready to be famous, Albuquerque! I can make you a TV star for a price you can afford! Call me, Saul Goodman! The world needs to know about you and your business! Call me now!

[Jimmy and Kim finish watching the video of the "Saul Goodman Productions" commercial. Kim is taken aback.]

The guy at the station said he's never seen so many star wipes in a row. It's never been done.

"Saul Goodman."

Yeah. It's like, "S'all good, man."

That guy has a lot of energy.

Nah. It's just a name.

[beat] ...Huh.

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