Bert Cooper: [to Pete] The Japanese have a saying: a man is whatever room he is in, and right now Donald Draper is in this room.

Betty Draper: [To her psychiatrist] I don't know why I'm here. I mean, I do, I'm nervous, I guess. Anxious. I don't sleep that well. And my hands. They're fine now, it's like when you have a problem with your car and you go to a mechanic and it's not doing it anymore. Not that you're a mechanic. I guess a lot of people must come here worried about the bomb. Is that true? It's a common nightmare, people say. I read it in a magazine. My mother always told me that it wasn't polite to talk about yourself. She passed away recently. I guess I already said that.

Betty Draper: I liked your girl Peggy. She's fresh.
Don Draper: As the driven snow.

Don Draper: [speaking to a client] Listen, I'm not here to tell you about Jesus. You already know about Jesus, either he lives in your heart or he doesn't.

Don Draper: [to Pete Campbell] The day you sign a client is the day you start losing him.
[a few minutes later]
Roger Sterling: The day you sign a client is the day you start losing him.
Don Draper: You don't really believe that.

Don Draper: Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.

Don Draper: By love you mean big lightning bolts to the heart, where you can't eat and you can't work, and you just run off and get married and make babies. The reason you haven't felt is because it doesn't exist. What you call love was invented by guys like me...to sell nylons.

Don Draper: Let me ask you something, what do women want?
Roger Sterling: Who cares?

Don Draper: Mourning is just extended self-pity.

Don Draper: We should get married.
Midge Daniels: You think I'd make a good ex-wife?

Don Draper: Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash � if they have a sentimental bond with the product. My first job I was in house at a fur company, with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is “new.” It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. Sweetheart. [starts slide show featuring photos of Draper's family.] Teddy told me that in Greek, nostalgia literally means the pain from an old wound. It's a twinge in your heart, far more powerful than memory alone. This device isn't a space ship, it's a time machine. It goes backwards, forwards. It takes us to a place where we ache to go again. It's not called a wheel, it's called a carousel. It lets us travel the way a child travels. Round and a round, and back home again. To a place where we know we are loved.
Season Two

Don Draper: You're born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts. But I never forget. I'm living like there's no tomorrow, because there isn't one.

Joan Holloway: [to Peggy about her new job] I said congratulations, didn't I? Although, sometimes when people get what they want they realize how limited their goals were.

Joan Holloway: He may act like he wants a secretary, but most of the time they're looking for something between a mother and a waitress. And the rest of the time, well... Go home, take a paper bag and cut some eye holes out of it. Put if over your head, look in the mirror and try and evaluate your strengths and weaknesses. And try and be honest.

Joan Holloway: Peggy, this isn't China. There's no money in virginity.