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S1 E1

Mad Men · Season 1, Episode 1

Don Draper in “Smoke Gets in Your Eyes”

Don DraperJon Hamm

Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.

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