When Ms. Danvers won the Pulitzer, readership tanked. It gives a certain kind of impression that the paper is pedantic; it's heavy, it's dull, like homework.
That's insane.
No, Kara, what's insane is branding a company in a way that causes people to click away from the site.
The news is not about clicks.
Everything is about clicks. From Fortune 500 companies selling their wares to a new mom posting her child's birthday, today the measure of worth is on a click. To survive, CatCo needs to pivot. Attention spans have plummeted along with revenues. Readers want watercooler news that's just fun to read and just as easy to digest.
That, um... I'm pretty sure I can speak for everybody in the room when I say that if that is the kind of content that you wanna create here, we will walk. This is not what we signed up for.
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