[Jack approaches Jordan in the studio as the new show is about to air, quoting fictional newsman Lou Grant.]
Jack
You know what, Mary? You got spunk.
Jack & Jordan
I hate spunk.
. . .
Jack
They never lose, Jordan. They always win.
Jordan
And they might this time, but I'm not going down in the first round. And if the ratings go up, the sponsors who dropped out, we'll welcome them back in -- at 120% of the cost of the original ad buy. We're going to be the first network to charge a coward fee.
Jack
[to himself] I hate spunk.
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