[Jack approaches Jordan in the studio as the new show is about to air, quoting fictional newsman Lou Grant.]
Jack: You know what, Mary? You got spunk.
Jack & Jordan: I hate spunk.
. . .
Jack: They never lose, Jordan. They always win.
Jordan: And they might this time, but I'm not going down in the first round. And if the ratings go up, the sponsors who dropped out, we'll welcome them back in -- at 120% of the cost of the original ad buy. We're going to be the first network to charge a coward fee.
Jack: [to himself] I hate spunk.

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