Marshall and Mary in “Unfinished Business”

Marshall

As I was saying, imagery and metaphor have been used to sell products forever.

Mary

Please, Jesus, take me now.

Marshall

Take the Ford Mustang, for instance. It's named for a powerful and agile animal, qualities we also seek in an automobile. It's called transference.

Mary

Okay, what about my Probe? Exactly what image is that supposed to transfer? Because all I'm getting is a paper dress, metal stirrups, and legs akimbo. Exactly what was the thought process behind that marketing coup? Say, Bob, what's a metaphor for an invasive, somewhat humiliating procedure, because we really need something to compete with the Chevy Speculum.