Martin Lindstrom, Shannon and others in “Unfinished Business”

[to Shannon] When we ask people what brand would describe you, it's kind of boring brands. Are you a boring brand?

[to Martin Lindstrom] No. I don't think so.

[to Shannon] Why do people think you're boring?

[to Martin] Probably because on season 1, I said three lines. That I'm a virgin, I don't drink, and I don't smoke.

[in confessional] What do you expect? You're boring, bitch!